Sonder Goods

Client: Sonder Goods
Deliverables:
Creative Direction
Brand Identity
Packaging Design

Photography: Nicola Harger

When Sonder Goods approached me for a brand refresh, I immediately saw an opportunity to make their fragrance line truly shine. While their products were excellent quality, their branding and packaging didn’t reflect that same warmth and intention.

I set out to create an identity that felt as soulful as the fragrances themselves. Through refined typography, an earthy-yet-elevated color palette, and thoughtfully sustainable packaging details, I designed a brand that enhances the unboxing experience and brings the spirit of wanderlust home. The result? A cohesive, elevated identity that invites customers in and honors the story behind every fragrance.